Go back to Business English Subjects List
Level: Advanced
Karen: I've just started my internet business.
Jim: Did you? What're you gonna sell?
Karen: I'm not gonna sell anything. I will provide content on search engine optimization.
Jim: What'd you mean by "I'm not gonna sell anything"? The SEO management is a big business on the Internet.
Karen: I mean I will publish my ideas on my website.
Jim: So, you'll sell your ideas. But to whom?
Karen: I don't have any particular customers. Advertisers will find me.
Jim: Then your customers are advertisers. But you must have quality content, high Google Pagerank and Alexa ratings.
Karen: Wait. I've just registered my domain name. What're you talking about? Google Pagerank rating, Alexa rating?
Jim: Google is the most predominant search engine on the Internet. If you want to make money on the Internet, first you must comply with Google guidelines.
Karen: Google guidelines? What are they?
Jim: Honey, I can't rattle them out at once. There's a lot to it. First, sing up with Google Webmasters. You'll find there everything on site management.
Karen: So, I just need to sign up? Do I have to pay anything?
Jim: Yes, all you need is sign up. You need not pay anything. It's free.
Karen: Lovely! I need freebies for sure, with my limited startup budget.
Jim: You also must sign up with Alexa.
Karen: I've heard about Alexa. But I must install their toobar to begin getting access to Alexa. Right?
Jim: Yeah. You gotto install the Alexa Toolbar, and then get your site visitors install it.
Karen: Hold on. I don't understand why my site visitors should install the Alexa Toolbar.
Jim: Because Alexa can collect site analytics from Alexa Toolbar users only. Alexa Toolbar users must visit your site for getting noticed by Alexa.
Karen: But, how can I ask my site visitors to install the Alexa Toolbar?
Jim: Create a registration form on your site, and visitors will register if you have good content, and come back. Every now and then send them an email invitation, including links to your new content pages.
Karen: First, get my visitors install the Alexa Tool Bar, then send them email invitations to visit my newly created pages. But how can ask them to install the Alexa Tool Bar?
Jim: Just ask them to that, which is a legitimate request.
Karen: How about the privacy issue? Doesn't Alexa chase its users on the Internet?
Jim: Well. Tell me any other toolbar that doesn't do that. Google, Microsoft, Yahoo, Stumble Upon, what have you, they all chase you on the Internet.
Karen: My goodness! That's a high price to pay back these big guys.
Jim: Yes, honey. But you can use the Internet with caution. Don't disclose your private information on the Internet. And, your visitors must also surf the Internet with caution.
Karen: This is neat, Jim. Thanks a lot. You've been of great help.
Jim: You're welcome, Karen.
SEO (Search Engine Optimization): the process of improving the visibility of a website or a web page in search engines through search text entered in search engine box by visitors. In general, the earlier or higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
registered domain: A domain name is an identification label that defines a realm of administrative autonomy, authority, or control on the Internet, based on the Domain Name System (DNS).
Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless.
startup budget: is the money allocated to open a new business. A Budget is a plan that lays out how an organization will allocate its financial resources to achieve its business goals. So a budget may be thought of as an action plan, and planning a budget helps a business allocate resources, evaluate performance, and formulate plans.
Businesses pl ann their budget annually, where the past year's budget is reviewed and budget projections are made for the next three or even five years.
Alexa Toolbar: The Alexa Toolbar, an application produced by Alexa Internet, is a Browser Helper Object for Internet Explorer on Microsoft Windows that is used by Alexa to measure website statistics.
Google Webmasters: is a website where Google publishes all its guidelines for website publishing, managing it for search engine optimization. It offers a wealth of information on site management that helps maintain websites in good order. If you have a website, you must sign up with Google Webmasters.
Google Pagerank: Pagerank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyper linked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set
Alexa rating: is based on the toolbar of Alexa Internet, Inc., a California based subsidiary company of Amazon.com.
When people visit your web site typically they won’t have the toolbar installed, and so many of your site’s visits won’t register with Alexa. However, if your web site is of interest to webmasters, those who write software for the web, or those whose business it is to market via the web, your site is more likely to have a decent Alexa rating because the Internet savvy are more likely to have the Alexa toolbar installed.
site analytics: compound noun in singular. Web analytics collection, analysis and reporting of internet data to understand and optimize web usage. Web analytics can also be used as a tool for business research and market research.
privacy issue: compound noun. a legal term for Information privacy, or data privacy; the relationship between collection and dissemination of data, technology, the public expectation of privacy, and the legal and political issues related to them.
freebies: noun, the plural of freebie. something that is free, usually provided as part of a promotion of a merchandise
rattle out: prepositional verb (verb + preposition); transitive verb. To talk rapidly and at length, usually without much thought
to be gonna: spoken and informal form of the tense "to be going", which indicates a near future. Example: "I am going to buy a new car." is the same meaning as "I'm gonna buy a new car."
© 2014 Copy Rights Reserved at Online Tutor For English
